Richtlinie
Why CPM exists
Advertisers needed a common denominator to compare inventory across channels. CPM does that by standardizing cost to 1,000 impressions.
That makes it easier to compare platforms that charge very differently but still deliver the same thing: attention.
Leitfaden
When CPM is the right lens
- You are buying awareness or reach.
- You care about the cost of visibility before the click.
- You need a fast channel comparison for a media plan.
Leitfaden
What CPM does not tell you
- Whether people clicked the ad.
- Whether the clicks converted.
- Whether the impressions reached the right audience.
Verwandte Seiten