Guía

CPM vs CPC: ¿qué modelo de precio es mejor?

CPM y CPC resuelven problemas distintos. El mejor modelo depende de si estás comprando alcance o intención.

Herramientas Blog

CPM is often stronger for awareness and broad reach.CPC is often stronger when click intent and landing-page traffic matter most.The best choice depends on the full funnel, not just the price label.

Definiciones de métricas

Simple comparison

Model	What you pay for	Best use case
CPM	1,000 impressions	Awareness, reach, launch campaigns
CPC	A click	Traffic generation, search intent, remarketing
CPA	A conversion	Performance campaigns with stable tracking

Guía

Choose CPM when

The objective is awareness or share of voice.
You want the cheapest qualified exposure rather than the cheapest click.
The audience is broad and the creative is built for attention.

Guía

Choose CPC when

The landing page is strong and the click is the main bottleneck.
You need to filter out low-intent impressions.
The channel is built around user intent, like search.

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FAQ

Preguntas frecuentes

Is CPC always better than CPM?

No. CPC can improve traffic efficiency, but CPM can be better for awareness and audience building.

Can I use both?

Yes. Many media plans use CPM for prospecting and CPC or CPA for later funnel stages.

What if CPM is cheaper but traffic is worse?

Then the lower CPM may not be the better choice for that campaign objective.