Guía
Bucle de pacing
- Calculate total budget divided by flight days to get the daily target.
- Compare planned spend with actual spend every day or at least every week.
- If you are off pace, shift budget, creative, or audience settings immediately.
Definiciones de métricas
Qué hacer si el pacing se desvía
| Condition | Likely cause | Action |
|---|---|---|
| Overspending | Audience too small or bids too aggressive | Widen audience or lower bids |
| Underspending | Creative fatigue or delivery limits | Refresh creative or loosen constraints |
| On pace but weak results | Efficiency issue | Check CPM, CTR, and conversion rate together |
Guía
El pacing no es solo una métrica de gasto
- A perfectly paced campaign can still be unprofitable.
- A slow campaign can be good if it is protecting against bad traffic.
- The right pace depends on seasonality, inventory, and learning phase.
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