Fórmula
Fórmula
LTV:CAC = Customer Lifetime Value / Customer Acquisition Cost
A 3:1 ratio is often used as a rough target, but the right threshold depends on margins, payback period, and growth stage. Use the calculator to test realistic retention assumptions.
Definiciones de métricas
Qué significa la relación
| Ratio | Interpretation | Next step |
|---|---|---|
| Below 1:1 | Acquisition costs more than the customer is worth | Fix retention or acquisition before scaling |
| 1:1 to 2:1 | Potentially viable, but thin | Improve onboarding, upsells, or conversion quality |
| 3:1 or higher | Often healthy for scaling | Watch payback and saturation as spend rises |
Guía
Úsalo junto con
- Payback period, to see how long it takes to recover spend.
- ROAS, to see the short-term revenue signal.
- Retention and churn, because a high CAC can still work with strong lifetime value.
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