Caso de uso

Planificación de medios para ecommerce

Los equipos de ecommerce suelen mirar CPM, ROAS y MER juntos para saber si una campaña merece más presupuesto.

Herramientas Blog

CPM matters for prospecting efficiency and creative testing.ROAS matters for short-term profitability.LTV:CAC matters for whether scaling actually compounds.

Guía

Recommended KPI stack

CPM and CTR for early-funnel creative and audience tests.
ROAS and contribution margin for campaign-level scaling.
LTV:CAC and repeat purchase rate for the business model check.

Definiciones de métricas

Planning sequence

Step	Question	Tool to use
1	How much reach can the budget buy?	CPM and Reach Calculator
2	Does the campaign generate enough revenue?	ROAS Calculator
3	Is scaling sustainable over time?	LTV:CAC Calculator

Páginas relacionadas

Páginas clave

Páginas relacionadas

01 CPM Calculator Continue exploring this topic. Open 02 ROAS Calculator Continue exploring this topic. Open 03 What is LTV:CAC? Continue exploring this topic. Open

FAQ

Preguntas frecuentes

What matters most for ecommerce?

Usually the combination of CPM, ROAS, and LTV:CAC.

Should ecommerce always optimize for the lowest CPM?

No. It should optimize for profitable revenue and sustainable customer value.

Which page should ecommerce teams read first?

The CPM formula and ROAS pages are the fastest starting point.