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Définitions des métriques
Définitions des métriques
| Terme | Définition |
|---|---|
| CPM | Cost per mille. The cost to deliver 1,000 impressions. |
| CPC | Cost per click. The amount paid for each click. |
| CPA | Cost per acquisition. The cost of a conversion or sale. |
| ROAS | Return on ad spend. Revenue divided by ad spend. |
| MER | Marketing efficiency ratio. Revenue divided by total marketing spend. |
| LTV | Lifetime value. The revenue a customer contributes over time. |
| CAC | Customer acquisition cost. The cost to win one new customer. |
| Frequency | Average number of times one person saw the ad. |
| Reach | The number of unique people who saw the ad. |
| Impressions | Total times an ad was shown. |
| CTR | Click-through rate. Clicks divided by impressions. |
| CR | Conversion rate. Conversions divided by clicks. |
| Payback period | How long it takes to recover acquisition cost. |
| iROAS | Incremental ROAS. Revenue lift attributed to media. |