Precision CPM Calculator Open Calculator
Rechner

Reichweiten-Rechner

Reichweite ist die Audience-Seite der CPM-Gleichung. Mit CPM und Budget können Sie abschätzen, wie viele eindeutige Personen die Kampagne berührt.

Tools Blog
Useful for awareness campaigns and launch planning.Helps decide whether to widen audience size or reduce frequency.Pairs with CPM and budget forecasts for media planning.
Formel

Formel

Impressions = (Budget / CPM) x 1000

If CPM is $4 and budget is $12,000, the campaign can buy roughly 3,000,000 impressions. Divide that by frequency to estimate unique reach.

Leitfaden

Was die Reichweite am stärksten beeinflusst

  • Audience size. Very small audiences increase frequency before they increase reach.
  • Placement mix. Premium inventory usually costs more but can improve attention and quality.
  • Frequency caps. High caps can inflate impressions without meaningfully expanding reach.
Leitfaden

So nutzen Sie es

  1. Enter budget and CPM.
  2. Set your expected frequency based on the campaign objective.
  3. Check whether the result aligns with the audience size you actually need.
Verwandte Seiten

Wichtige Seiten

Verwandte Seiten

Verwandte Seiten

01 CPM Calculator Continue exploring this topic. Open 02 Campaign Pacing Continue exploring this topic. Open 03 Budget Calculator Continue exploring this topic. Open
FAQ

Häufige Fragen

What is the difference between impressions and reach?

Impressions count total views; reach counts unique people.

Why does frequency matter?

Because the same budget can produce many impressions on a small audience without expanding true reach.

Can reach be too low even with a good CPM?

Yes. Efficient impressions are not useful if the campaign does not reach enough of the right audience.