Precision CPM Calculator Open Calculator
Calculadora

Calculadora de alcance

El alcance es la cara de audiencia de la ecuación CPM. Con CPM y presupuesto puedes estimar cuántas personas únicas tocará la campaña.

Herramientas Blog
Useful for awareness campaigns and launch planning.Helps decide whether to widen audience size or reduce frequency.Pairs with CPM and budget forecasts for media planning.
Fórmula

Fórmula

Impressions = (Budget / CPM) x 1000

If CPM is $4 and budget is $12,000, the campaign can buy roughly 3,000,000 impressions. Divide that by frequency to estimate unique reach.

Guía

Qué afecta más al alcance

  • Audience size. Very small audiences increase frequency before they increase reach.
  • Placement mix. Premium inventory usually costs more but can improve attention and quality.
  • Frequency caps. High caps can inflate impressions without meaningfully expanding reach.
Guía

Cómo usarlo

  1. Enter budget and CPM.
  2. Set your expected frequency based on the campaign objective.
  3. Check whether the result aligns with the audience size you actually need.
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FAQ

Preguntas frecuentes

What is the difference between impressions and reach?

Impressions count total views; reach counts unique people.

Why does frequency matter?

Because the same budget can produce many impressions on a small audience without expanding true reach.

Can reach be too low even with a good CPM?

Yes. Efficient impressions are not useful if the campaign does not reach enough of the right audience.