Guía

¿Qué es ROAS?

ROAS mide cuánto ingreso genera cada dólar gastado en publicidad. Es una señal rápida de eficiencia, no de rentabilidad total.

Herramientas Blog

Useful for ecommerce, direct-response, and revenue-tracked campaigns.Easy to compare with break-even and margin thresholds.Best read alongside profit and payback, not in isolation.

Fórmula

ROAS = Revenue / Ad Spend

A $10,000 campaign that drives $30,000 in tracked revenue has a 3.0x ROAS. That can still be unprofitable if the margin structure is too thin.

Definiciones de métricas

How to read it

ROAS	What it usually means	What to do next
Below break-even	The campaign is losing money on tracked revenue	Improve offer, creative, or targeting
At break-even	Revenue covers the media spend	Optimize efficiency and tracking
Above break-even	Revenue exceeds spend	Scale carefully and watch saturation

Guía

What ROAS does not guarantee

It does not guarantee profit if margin is weak.
It does not prove incrementality if attribution is biased.
It does not tell you how fast the cash comes back.

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FAQ

Preguntas frecuentes

What is a good ROAS?

A good ROAS depends on margin and business model. Break-even is the first threshold to know.

Is ROAS the same as ROI?

No. ROAS measures revenue efficiency, while ROI measures profit relative to cost.

Why check ROAS with margin?

Because a high revenue multiplier can still leave little or no profit.