Guide
Levers that usually matter
- Creative relevance: higher attention usually lowers wasted spend.
- Audience fit: tighter targeting can improve delivery efficiency.
- Placement quality: low-quality inventory often looks cheap but underperforms.
- Learning stability: campaigns with clean conversion signals often optimize faster.
Guide
A practical optimization loop
- Check whether CPM is high because of audience saturation or weak creative.
- Test one change at a time so you know what actually moved the number.
- Validate that CTR, CPA, and ROAS did not get worse while CPM improved.
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