Formula
Formula
Budget = (Impressions x CPM) / 1000
If you need 1,500,000 impressions at a CPM of $6, the required budget is $9,000. If frequency matters, adjust the impressions target to reflect the unique reach you actually need.
Metric Definitions
Scenario example
| Target impressions | CPM | Required budget |
|---|---|---|
| 500,000 | $8 | $4,000 |
| 1,000,000 | $5 | $5,000 |
| 2,000,000 | $4 | $8,000 |
Guide
When this tool is most useful
- New product launches that need a fixed reach threshold.
- Brand campaigns with a known impression requirement.
- Budgeting across channels where CPM differs widely.
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