Calculator

ROAS Calculator

ROAS connects media spend to revenue. It is the quickest way to see whether a campaign is cash-positive, break-even, or still in test mode.

Tools Blog

Useful for e-commerce, lead gen, and subscription offers with clear revenue values.Helps compare channel efficiency against your break-even target.Pairs naturally with LTV:CAC and payback planning.

Formula

ROAS = Revenue / Ad Spend

A campaign with $18,000 in revenue and $6,000 in spend has a 3.0x ROAS. That does not automatically mean it is profitable, so compare it with margin and CAC data.

Metric Definitions

Interpreting ROAS

ROAS	Meaning	Typical action
Below 1.0x	Revenue is lower than spend	Pause or rework offer and audience
1.0x to break-even	Revenue roughly covers spend	Optimize for efficiency
Above break-even	Revenue exceeds spend	Scale carefully and watch payback

Guide

What to check with ROAS

Gross margin, because high ROAS can still be unprofitable.
Attribution window, because the same campaign can report different ROAS values across platforms.
Incrementality, because reported ROAS is not always causal lift.

Key Pages

01 LTV:CAC Calculator Continue exploring this topic. Open 02 What is ROAS? Continue exploring this topic. Open 03 Ad Budget Formula Continue exploring this topic. Open

FAQ

Common Questions

What is a good ROAS?

A good ROAS depends on margin, business model, and whether the campaign is designed for acquisition or retention.

Is ROAS the same as profit?

No. Profit also depends on margin, overhead, discounts, and fulfillment costs.

Why do I need a break-even ROAS?

Because the scale point only makes sense when you know the minimum return required to stay profitable.