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ROAS calculator

ROAS media spend को revenue से जोड़ता है ताकि पता चले campaign profitable है या अभी test phase में है।

टूल्स ब्लॉग
Useful for e-commerce, lead gen, and subscription offers with clear revenue values.Helps compare channel efficiency against your break-even target.Pairs naturally with LTV:CAC and payback planning.
सूत्र

सूत्र

ROAS = Revenue / Ad Spend

A campaign with $18,000 in revenue and $6,000 in spend has a 3.0x ROAS. That does not automatically mean it is profitable, so compare it with margin and CAC data.

मेट्रिक परिभाषाएँ

ROAS कैसे पढ़ें

ROASMeaningTypical action
Below 1.0xRevenue is lower than spendPause or rework offer and audience
1.0x to break-evenRevenue roughly covers spendOptimize for efficiency
Above break-evenRevenue exceeds spendScale carefully and watch payback
गाइड

ROAS के साथ क्या जांचें

  • Gross margin, because high ROAS can still be unprofitable.
  • Attribution window, because the same campaign can report different ROAS values across platforms.
  • Incrementality, because reported ROAS is not always causal lift.
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संबंधित पेज

संबंधित पेज

01 LTV:CAC Calculator Continue exploring this topic. Open 02 What is ROAS? Continue exploring this topic. Open 03 Ad Budget Formula Continue exploring this topic. Open
FAQ

सामान्य प्रश्न

What is a good ROAS?

A good ROAS depends on margin, business model, and whether the campaign is designed for acquisition or retention.

Is ROAS the same as profit?

No. Profit also depends on margin, overhead, discounts, and fulfillment costs.

Why do I need a break-even ROAS?

Because the scale point only makes sense when you know the minimum return required to stay profitable.